From AmEx to Guitar Hero, Duke University’s Coach K built endorsement-driven brand

Off the court, Duke University coach Mike Krzyzewski has built an image that rivals some of the biggest names in sports history. Here’s how he did it.

Off the court, Duke University coach Mike Krzyzewski has built an image that rivals some of the biggest names in sports history. Here’s how he did it. Read MoreCharlotte Business News – Local Charlotte News | Charlotte Business Journal