March Madness darlings Saint Peter’s have a very Charlotte look

The most surprising team of March Madness over the weekend — 15th-seeded Saint Peter’s stunning men’s basketball blue bloods Kentucky and then advancing to the Sweet 16 — is wearing a bit of Charlotte on its sleeve. Or, rather, on jerseys, caps, T-shirts and other items.

That’s because local sports marketing and sponsorship firm VPCo. is the agency behind the New Jersey school’s logo, letters, colors and uniforms. Saint Peter’s hired VPCo., which has a varied client list from the University…

The most surprising team of March Madness over the weekend — 15th-seeded Saint Peter’s stunning men’s basketball blue bloods Kentucky and then advancing to the Sweet 16 — is wearing a bit of Charlotte on its sleeve. Or, rather, on jerseys, caps, T-shirts and other items.

That’s because local sports marketing and sponsorship firm VPCo. is the agency behind the New Jersey school’s logo, letters, colors and uniforms. Saint Peter’s hired VPCo., which has a varied client list from the University… Read MoreCharlotte Business News – Local Charlotte News | Charlotte Business Journal